Privacy Policy
Last Updated: 2026
Ship Inn Freehouse ("we," "us," "our," or "Company") operates shipinnfreehouse.co.uk. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website.
Please read this Privacy Policy carefully. If you do not agree with our policies and practices, please do not use our site.
Information We Collect
We may collect information about you in a variety of ways. The information we may collect on the Site includes:
- Personal Data: Name, email address, and other contact information you voluntarily provide when contacting us or signing up for our services.
- IP Address: Your Internet Protocol (IP) address to track and analyze usage patterns.
- Cookies: Persistent and session cookies placed on your device (see Cookie Policy below).
- Usage Data: Information about your interactions with our website, including pages visited, links clicked, referral sources, and time spent on site.
- Device Information: Browser type, operating system, and device identifiers.
How We Use Information
We use the information we collect for the following purposes:
- To deliver affiliate commissions and track betting referrals to William Hill and partner operators.
- To conduct analytics and understand user behavior to improve our website and services.
- To personalise your experience and provide relevant content and offers.
- To comply with legal obligations and prevent fraudulent activity.
- To communicate with you regarding updates, promotions, or support inquiries.
- To optimise affiliate marketing campaigns and monitor performance metrics.
Cookie Policy
Our website uses cookies to enhance your browsing experience. Cookies are small data files stored on your device.
Types of Cookies We Use:
- Essential Cookies: Required for basic site functionality.
- Analytics Cookies: Track user behaviour and site performance (Google Analytics, similar services).
- Affiliate Tracking Cookies: Monitor referrals and commissions from William Hill and other affiliate partners.
- Marketing Cookies: Facilitate retargeting and personalised advertising.
Opt-Out Options: You can control cookie preferences through your browser settings. Most browsers allow you to refuse cookies or alert you when cookies are being sent. Please note that disabling essential cookies may affect website functionality. You may also opt out of analytics tracking via Google Analytics' opt-out browser extension.
Third-Party Links
Our website contains affiliate links and references to third-party websites, including William Hill and other gambling operators. We are not responsible for the privacy practices, terms, or content of external sites. We strongly encourage you to review the privacy policies of any third-party websites before providing personal information or engaging in transactions.
Your use of affiliate links may result in cookies or tracking pixels placed by third-party operators to attribute referrals and track conversions.
Your Rights
Under UK law, including the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018, you have the following rights:
- Right of Access: Request a copy of your personal data held by us.
- Right to Rectification: Request correction of inaccurate or incomplete personal data.
- Right to Erasure: Request deletion of your personal data (subject to legal obligations).
- Right to Restrict Processing: Limit how we process your personal data.
- Right to Data Portability: Request your data in a portable format.
- Right to Object: Opt out of marketing communications and certain processing activities.
- Right to Lodge a Complaint: Submit complaints to the Information Commissioner's Office (ICO).
To exercise any of these rights, contact us at [email protected] with your request.
Data Retention
We retain personal data only as long as necessary to fulfill the purposes outlined in this Privacy Policy or as required by law. Typically:
- Contact information is retained for the duration of our business relationship plus a reasonable period for legal compliance.
- Analytics and usage data are generally retained for 12-24 months.
- Affiliate tracking data is retained in accordance with affiliate program requirements and UK tax law (typically 6 years).
- Cookies are retained as per their expiration settings (session cookies are deleted upon browser closure; persistent cookies may remain for up to 2 years).
Contact Us
If you have questions, concerns, or wish to exercise your data rights regarding this Privacy Policy or our privacy practices, please contact us at:
Email: [email protected]
We aim to respond to all inquiries within 30 days. If you are unsatisfied with our response, you have the right to lodge a complaint with the Information Commissioner's Office (ICO) at www.ico.org.uk.